Kesse |
The deal, expected to kick off this month, is seen as a promising one that will effectively mark the re-launch of Kesse’s brand.
In a release issued this week, the company said it hoped to push the artiste to a higher level of creativity and success in the music industry.
The young and highly talented artiste picked up the award for Best Male Vocalist at the last Ghana Music Awards. He is one of the artistes who have been predicted by most to be the next big thing in the music industry and some of his recent exploits have confirmed this assertion.
His debut single ‘Oh Yes’, a soulful highlife ballad, got him an award and successfully introduced him to the local music industry. Since then, he has proved himself as a soulful crooner whose live performances have consistently impressed audiences in both Ghana and Nigeria where he has built a considerable fan base as a result of his exploits at the Project Fame music reality show.
His subsequent appearance on Okyeame Kwame’s ‘Sika’ and the hugely popular ‘Azonto Fiesta’ has given more credence to the hype surrounding the young artiste as one of the best male vocalists currently.
It is believed that the new deal will see the young artiste move into his own and truly live up to expectation, spreading his music throughout the country and beyond its shores as well.
According to Michael Osei, the operations manager of BUZZGH, the company’s decision to sign on the burgeoning artiste was as a result of his long proven ability to woo audiences across the continent in both his studio performances and especially his skill and sheer talent as a live performer.
He added that due to this well known fact, BUZZGH would be looking to extend Kesse’s fan base across the continent while solidifying his local appeal via his soothing music and exceptional live performances.
In a related development, a source close to the company has revealed that in the coming week, the artiste may be premiering the video for his new single with BET African Act of the year, Sarkodie.
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